now booking showit template customization and custom Showit design projects for november 2026 and beyond

Hi, I'm Ellie

Showit web designer for female entrepreneurs who serve life's biggest moments

Ellie Johnson and her husband and stepson in white outfits running on a sandy beach

what i love the most about my business is....

Supporting Female Entrepreneurs in Their Businesses

I work with women whose businesses guide, celebrate, and support others through life's milestones: wedding professionals, postpartum and newborn specialists, and family photographers. As a mom running a business from home, I know how little time you have for your website, so I build sites that do more of the work for you.

It would be an honor to help you with your business, too.

A minimalist wooden laptop desk with a MacBook and a coffee mug on a bed, creating a cozy workspace setup.
A hand holds a smartphone displaying an Instagram grid filled with beauty and lifestyle images in a cozy indoor setting.

Sophisticated Grace Studio is proud to be an official Showit Design Partner

I've been designing websites since 2016, first on WordPress and, since 2023, exclusively on Showit. Today Sophisticated Grace Studio is an official Showit Design Partner.

Showit only accepts a handful of designers each year and the application process can take several months. That means Showit has vetted my work to ensure that it meets best practices for SEO, accessibility, mobile optimization, user experience, and design and acknowledges that I am a designer who actually knows the platform inside and out.

"I cannot recommend her enough! She is incredibly knowledgeable, helpful, and truly amazing to work with. She made the entire process of creating my website so easy and was always there to answer questions, offer guidance, and help with anything I needed. I absolutely love how my website turned out and am so grateful for all the time and care she put into bringing my vision to life. If you’re looking for someone who knows what they’re doing and genuinely cares about their clients, she’s your girl!"

KYRSTIN O. photographer

"I hired Ellie immediately after our discovery call. She has extensive experience with Showit, SEO, user experience, and accessibility, and she understands the strategy behind a beautiful website. She helped me find the perfect template and customized it into a unique site that showcases my work and my signature style, offering suggestions and reworking every detail until it was right.

Ellie has now built two sites for my family. We both work in high end client services, and her warmth, professionalism, and personal touch mirror the excellence we aim to deliver. I was excited to launch my site but sad to lose our daily partnership. We cannot recommend Ellie highly enough."

ANNE B. wedding planner

Your site goes live with post launch support included, and Monthly Design Support is there when you want ongoing updates.

I share progress as I build, and we refine it together until it feels like yours.

You'll complete a questionnaire, and we'll map out your pages, content, and priorities.

A free 15 minute call to talk through your goals and choose the right service

THE PROCESS

01

Book a discovery call

02

Plan together

03

Design with feedback

04

Launch with support

Behind The Screen

Here's a few fun facts and tidbits about the designer behind the screen, Ellie.

Go to starbucks order?

Iced Vanilla Chai Tea Latte

krispy kreme or dunkin donuts?

I'm a self-proclaimed  Krispy Kreme donut snob!

best childhood memory?

Probably either the trip to Ireland my aunt and uncle took me on when I was 10 or building a fort in the backyard out of PVC pipes and an orange tarp!

favorite flower?

Gerber daisies and delphinium.

cup of iced vanilla chai tea latte on a table
photo of green hills in ireland and a rustic stone bridge
photo of the classic krispy kreme sign outside of a krispy kreme shop
picture of a single hot pink gerber daisy
photo of Ellie Johnson, owner of Sophisticated Grace Studio, with her husband and stepson on a beach taken in 2022

A Few More Facts About Me

When I'm not designing strategic ShowIt websites, you can find me at home with my husband, sons, and daghter, reading a good book, or in the kitchen channeling my inner pastry chef.

I've lived all over the Southern United States, but I've been told I don't have a Southern accent. 

As an adult, I have traveled internationally to the Philippines, the Bahamas, and Mexico.  My husband and I learned the hard way that the airport in Amsterdam is a "silent airport" on our way back from the Philippines.

My favorite subscription is Kindle Unlimited.  I have always loved to read. Physical books are still the best though and I love to get good deals on books at thrift stores and garage sales. 

Ready for a website that brings in inquiries?

Book a free 15 minute discovery call. We'll talk through your goals, what's holding your current site back, and which service fits your timeline and budget.