Website Strategy
Website Redesign
SEO Strategy
Blogging
Created
Baby Sleep Tight
CLIENT
Becky came to me with a website built on Weebly that was outdated design wise, had not been updated in several years, and was not a true reflection of the over three decades of experience she has working with families and their babies helping them get the gift of precious sleep.
Together, we created a Showit website that not only looks stunning but works strategically behind the scenes, easily provides information about her services to her ideal clients, and highlights her over thirty years of experience with tons of client testimonials.
From relying on word of mouth → to a Showit website that masterfully reflects over three decades of knowledge
An Infant Sleep Specialist Website Transformation
CASE STUDY
- A modern, strategic website that felt true to her brand.
- A design that would highlight her extensive knowledge and guide families toward booking her services.
- A site optimized for SEO to reach families searching for newborn sleep support in the Phoenix, Arizona area.
She came to me looking for:
Becky is a postpartum doula and infant sleep specialist based in Phoenix, Arizona, known for her warm, friendly personality and expert approach to helping families and their precious babies get restful sleep.
Her business has relied on heavily word of mouth over the past three decades, and although she had a website on Weebly, it had not been updated in several years and was not optimized for SEO.
About Baby Sleep Tight
Meet the Client
Optimized headings, copy, and image alt text to help her rank for “infant sleep specialist near me” and related keywords.
SEO Foundation
Built a clean, intentional layout in Showit that showcases her work without overwhelming the viewer.
Design & User Experience
We structured her pages to clearly communicate her value, process, and experience.
Brand Messaging and Flow
For this project, we focused on three main areas:
Swipe through to see how her new Showit site came to life.
