CASE STUDY
An Elevated Website Redesign for a Newborn Care Specialist
a strategic new website built to convert.
Whitney came to me with a website built on Wix that was outdated and not a true reflection of the experience and expertise that she delivers to families during the fourth trimester.
Together, we created a Showit website that not only looks stunning but works strategically behind the scenes, provides information about her services to her ideal clients, and highlights her over fifteen years of experience helping her attract and book more aligned clients.
CLIENT
Midwest Newborn Services
Created
Website Strategy
Website Redesign
SEO Strategy
Blogging
Social Media Management
Meet the Client
About Midwest Newborn Services
Whitney is a newborn care specialist based in Minneapolis, Minnesota, with over a decade of experience working with infants and guiding families through the postpartum period.
Her business was thriving, but her existing website on Wix was outdated, not optimized for SEO, and didn’t reflect her expertise and current service offerings.
She came to me looking for:
- A modern, strategic website that felt true to her brand.
- A design that would highlight her extensive knowledge and guide families toward booking her services.
- A site optimized for SEO to reach families searching for newborn care and postpartum fitness support in the Minneapolis, Minnesota area.
For this project, we focused on three main areas:
Brand Messaging and Flow
We structured her pages to clearly communicate her value, process, and experience.
Design & User Experience
Built a clean, intentional layout in Showit that showcases her work without overwhelming the viewer.
SEO Foundation
Optimized headings, copy, and image alt text to help her rank for “newborn care specialist”, "postpartum fitness", and related keywords.
THE RESULTS
View the Transformation in Action
Swipe through to see how her new Showit site came to life.