CASE STUDY
A Family Photographer Website Transformation
From relying on social media to showcase work → to a Showit website that books dream clients on autopilot.
Kyrstin came to me with a beautiful portfolio and an incredible client experience without a way to easily show her expertise and provide information to prospective clients. Relying on social media didn’t reflect the elevated experience she delivers to families.
Together, we created a Showit website that not only looks stunning but works strategically behind the scenes—helping her attract and book more of the right clients.
CLIENT
Petal and Pine Photography
Created
Website Strategy
Website Design
SEO Strategy
Meet the Client
About Petal and Pine Photography
Kyrstin is a family photographer based in Cheyenne, Wyoming, known for her warm, timeless images and effortless approach to capturing the magical moments between families.
Her business was thriving, but without a website, she struggled to showcase her value and attract families who were ready to invest.
She came to me looking for:
- A modern, strategic website that felt true to her brand.
- A design that would highlight her portfolio and guide families toward booking.
- A site optimized for SEO to reach families searching in Cheyenne, Wyoming.
For this project, we focused on three main areas:
Brand Messaging and Flow
We structured her pages to clearly communicate her value, process, and experience.
Design & User Experience
Built a clean, intentional layout in Showit that showcases her work without overwhelming the viewer.
SEO Foundation
Optimized headings, copy, and image alt text to help her rank for “Cheyenne family photographer” and related keywords.
THE RESULTS
View the Transformation in Action
Swipe through to see how her new Showit site came to life.