How Much Does a Showit Website Cost in 2026?

How much does a Showit website cost in 2026? Investing in a website for your business, no matter what stage your business is in, is something that requires consideration and research.  While some designers don’t display their prices on their website or have a general range listed for the investment in their services, I have always believed that full transparency should be one of the cornerstones of my business. As such, the prices you see on my website are the prices you will pay if you invest in hiring me for your website. They aren’t starting at prices, they aren’t going to go up with add-ons. I also don’t increase my pricing if you opt for a payment plan. 

So without further ado, here’s prices for the Showit website design services offered here at Sophisticated Grace Studio as well as a clear explanation of what you will receive with your investment in each service. 

Sophisticated Grace Studio Showit Website Cost Breakdown

Signature Website Audit: $375

Design Day: Half day option – $875 | Full day option – $1,750

Showit Template Customization: $3,600

Fully Custom Showit Website Design: $6,000

These are my studio’s rates based on a decade of experience working in web design, with the past three years solely focusing on Showit website design, as an official, vetted Showit Design Partner.  Other designers and studios pricing can range significantly based on their experience, location/cost of living, platforms they work with, additional services they include, etc.  

A Breakdown of Each Service & What’s Included in the Cost

Showit Signature Website Audit – $375

A website audit isn’t a service that every business would need. For instance, I can’t provide a website audit if you don’t have a website at all yet. However, if you’ve had a Showit website for a while, whether you went the DIY route with a template or hired a different Showit designer in the past, and you feel like your website could be doing a lot more for your business, my Showit Signature Website Audit would be a great option for you.

Within 3-5 business days after purchasing your audit, you will receive a recorded walkthrough and a written summary of what’s working, what’s losing inquiries, and what to fix; all from the expertise of an official Showit Design Partner that specializes in creating websites that convert. 

Credit Towards a Showit Design Day or Template Customization Service

What you choose to do with the results of your audit is up to you. You can absolutely tackle the issues yourselves and save money.  If you do decide to hire Sophisticated Grace Studio to help and book a Showit Design Day or a Showit Template Customization service within 30 days of receiving your audit, I’ll credit the $375 audit investment towards the total cost of the service. 

Showit Design Days – $875 for a half day | $1750 for a full day

A Showit Design Day is hiring an expert Showit designer to tackle your website’s to-dos with a dedicated half day (4 hours) or full day (8 hours) devoted solely on your business. 

How to Choose Between a Half Day and a Full Day Showit Design Day

A half day is great for a single, clearly defined task: a new page designed, a landing page built, an SEO pass on your key pages, a mobile overhaul, or a tech integration set up. If you only have one thing that needs to be done and you want it to be done well, this option will be the right one for you.

A full day is best for clients with several smaller tasks or one more involved project that needs more time to complete. We will scope the day together beforehand and build out a prioritized list of tasks so you know exactly what to expect when we are done. 

Since a design day is hyperfocused, it’s best if you know what you want and have your content ready to go. A design day isn’t a strategy call. 

Showit Template Customization – $3,600

While a Showit Template Customization service starts with a Showit template, it ends up fully customized to your business. You aren’t getting a cheap website that looks just like the template.  Think of the template as a “floorplan” for your website; the structure and the layout are already in place which significantly speeds up the design process. 

Your brand fonts and colors are applied properly throughout the template, not just swapped in; your images are placed strategically and sized properly for site speed, SEO, and mobile-responsive design; your content is strategically placed; every page is optimized for both desktop and mobile; SEO is set up throughout the entire website. 

Showit template customization is the ideal option for most service based businesses. 

Payment Plans Available Upon Request

I understand that $3,600 can be a considerable investment for businesses to make with the normal 50% retainer before the project begins and remaining 50% due upon project completion payment structure.  Sophisticated Grace Studio is happy to offer both 6 and 12 payment plans for Showit Template Customization services. The 6 payment plan breaks the $3,600 investment into six equal payments of $600 and the 12 payment plan breaks it into twelve equal payments of $300. 

One thing to note about choosing the payment plan option: regardless of the payment plan selected (traditional 50/50 structure, 6 payment plan, or 12 payment plan), the full project balance must be paid in full no later than 5 business days before the scheduled launch date. I will not connect the domain, publish the site live, or transfer final files, login credentials, or handoff materials until the account is paid in full. If you opt for the payment plan and the site is ready for launch before all installments have been completed, you may either pay the remaining balance in full to proceed with the website launch on schedule, or continue on the original installment schedule with the website launch delayed until the balance clears.

Fully Custom Showit Website Design – $6,000

Every page is created specifically for your business based on your content, sales process, and how your clients move through the process towards a yes. A fully custom website design is right for businesses that want to stand out from the competition, have been established leaders in their locale and industry and are ready to scale, or have a unique or customized booking process.

Payment Plans Available Upon Request

In addition to the traditional 50/50 payment structure, Sophisticated Grace Studio is happy to offer both 6 and 12 payment plans for Fully Custom Showit Website Design services. The 6 payment plan breaks the $6,000 investment into six equal payments of $1,000 and the 12 payment plan breaks it into twelve equal payments of $600. 

One thing to note about choosing the payment plan option: regardless of the payment plan selected (traditional 50/50 structure, 6 payment plan, or 12 payment plan), the full project balance must be paid in full no later than 5 business days before the scheduled launch date. I will not connect the domain, publish the site live, or transfer final files, login credentials, or handoff materials until the account is paid in full. If you opt for the payment plan and the site is ready for launch before all installments have been completed, you may either pay the remaining balance in full to proceed with the website launch on schedule, or continue on the original installment schedule with the website launch delayed until the balance clears.

Why Do Designers Price Their Services So Differently?

There are three key factors that drive most of the variation in pricing you might see while you research Showit designers: scope, page count, and post-launch support.

Scope

Some prices include copywriting and brand design in addition to the website design. When you compare the two prices, consider what exactly is included in each price. An $4,000 investment that includes copywriting is substantially different from a $4,000 investment that includes only the website design. Personally, a $4,000 investment that includes copywriting sounds too good to be true as copywriting is a separate specialized service offering unique from website design and is usually the same level of investment as solely website design. 

Page Count

Most prices include a set number of pages and additional pages usually have an additional cost per page.  The usual number of pages included in most website design pricing is 5-7, but some designers also offer “mini” sites with 1-3 pages or landing page design that is just one page. 

Post-Launch Support

The most common level of post-launch support offered by many designers is a week or two week period. What each designer defines as post-launch support can vary significantly. This can mean a set amount of time for the designer to answer technical questions or it can mean providing video walkthroughs of commonly asked questions.  Post-launch support is usually separate from a revision window where you can request last-minute changes. 

One of the main reasons why I switched to working exclusively with the Showit platform is the fact that it’s easy for clients to navigate and manage on their own without feeling like if they make one small change, they will break their site.  If you ever have questions about your website, I’m always happy to help even if it’s been well beyond the launch of your website. 

What Isn’t Included

Regardless of who you hire, these costs are commonly not included in designer’s pricing.

• Your Showit subscription, either billed monthly or annually, covers the hosting. If you add a WordPress blog to your website, expect to have a higher subscription cost. Most businesses don’t need the higher-tier advanced blog plan. The advanced blog plan is more for businesses that need advanced WordPress features, such as custom post types, e-commerce capabilities via WooCommerce, or access to specific WordPress plugins not included in the basic blog plan. 
• Your domain name. This is typically $20 per year. I have always recommended purchasing domain names via Google Domains for their ease of use, including private whois registration (helps reduce the amount of spam emails significantly due to not displaying your contact information), low cost, and easy integration. Squarespace bought Google Domains around 2023/2024 and has kept the same level of service and I still recommend purchasing a domain from them. 
• Stock photography or a brand shoot, if you don’t have current photos. This is one of the common things that can hold up a website design project. 
• Copywriting is usually a separate investment.  It’s more common for designers to provide a copywriting guide or refer you to a trusted copywriter than for them to include copywriting within the website design service. If a designer does include copywriting within their website design service, expect a higher investment amount. 

An Easy Way to Choose Between Showit Template Customization and Fully Custom Design

Ask yourself the following three questions: 

1. Do you have a pretty clear expectation of what you want your website to look like or do you need help figuring that out? If you already have a vision, moodboard, or a specific template in mind that you love, a template customization can get you there fast.  If you’re unsure what you want or need guidance on the layout, structure, specific features, or brand direction; a custom website design might be better because it will be more customized to the unique aspects of your business. 

2. Is your business model standard for your niche/industry or do you have a unique structure? For example, if you are a wedding planner and you just need a portfolio, about page, standard services page, and an inquiry form; a Showit template customization would be ideal.  Let’s say you are a wedding photographer with three distinct services: elopements, destination weddings, and high-end weddings; you need a custom client portal template created or a hidden resource page; and a custom booking flow; a fully custom Showit website design would be better suited for your unique needs. 

3. What is your timeline and budget for a website? If you have a tighter budget and need a website within 2-3 weeks, the template customization route is the right choice for you. If you have a larger budget and can take the time to have a truly bespoke website built entirely around your brand from the ground up, investing in fully custom website design would be more worthwhile for your business. 

2026 Availability

I’m currently booking website clients for my Showit Template Customization and Fully Custom Showit Website Design services for projects starting in November 2026 and beyond. 

I have a few slots for my Showit Design Days available each month starting in mid-September 2026. 

You can book a Showit Signature Audit with a 3-5 business day turnaround or request a discovery call for design services at any time.